All-time low

Bravia 7 (65-inch)

The Bravia 7 is Sony's sweet-spot mini-LED for Europe, sitting well below the flagship Bravia 9 while keeping most of what makes Sony special. It uses the same XR Backlight Master Drive architecture with a high zone count, so it controls blooming better than budget mini-LEDs, and Sony's processing for upscaling, motion, and out-of-box accuracy is again the highlight, making everyday broadcast and streaming look notably clean. It supports Dolby Vision, runs Google TV with strong app coverage, and is a Perfect for PlayStation 5 set with two HDMI 2.1 ports at 120Hz. As with the Bravia 9, the port count is the main limitation, but for film and sport in a bright European room it is an excellent all-rounder.

Prices updated 2 hours ago·Tracking 4 retailers·How we score →
Buy-timing Score
75
/ 100
Good time

Now€2,305
All-time low€2,305
90-day avg€2,305
Preliminary · Buy-timing Scores are preliminary while we build price history. Where live retailer offers exist, the prices shown are real; otherwise they're indicative estimates.
Our verdict

A good time to buy — it's at its lowest price on record, right around its 90-day average.

Compare
PriceAverageAll-time low
Why this score
Versus all-time low
At the lowest ever
Versus 90-day average
0%
30-day trend
0%
Where to buy
Geizhals
Open-box · In stock
€2,287
Lowest offer
Sample
Idealo
New · Free shipping
€2,305
Sample
Amazon.de
New · Free, 2-day
€2,333
Sample
PriceRunner
Refurbished · Authenticated
€2,352
Sample
Affiliate disclosure. We may earn a commission when you buy through these links. It never changes the price you pay or our Buy-timing Score. Prices are illustrative sample data for Europe.
Key specs
Screen Sizes55, 65, 75, 85 in
Panel TechnologyXR Backlight Master Drive (mini-LED)
Resolution3840x2160 (4K UHD)
Refresh Rate120 Hz
Peak Brightness~1,700 nits
HDR FormatsDolby Vision, HDR10, HLG
Smart OSGoogle TV
HDMI Ports2x HDMI 2.1, 2x HDMI 2.0
Audio2.2ch 40W, Dolby Atmos, Acoustic Multi-Audio
ProcessorXR Processor (Cognitive Processor XR)
Gaming features2x HDMI 2.1, 120Hz, VRR, ALLM, Auto HDR Tone Mapping for PS5
Strengths
  • Excellent Sony processing for upscaling and motion
  • High zone count limits blooming versus budget mini-LEDs
  • Dolby Vision support and strong Google TV app coverage
  • Bright enough for sunlit European living rooms
Trade-offs
  • Only two full HDMI 2.1 ports
  • No HDR10+ support
  • Off-angle viewing weaker than OLED
How the Buy-timing Score is calculated

We combine today's price position within this product's own 12-month range, its distance from the all-time low, and the recent trend. The score reflects price timing and is the same in every market; only the displayed prices and retailers change. We never accept payment to change a score. Read the full methodology →